The NBA estimates that it could generate $100 million by placing a 2 1/2 inch by 2 1/2 inch patch on the shoulder of every players' jersey. While this might not seem so terrible to the Grizzlies, Bobcats, Mavericks or any other team that has changed its style more often than Katy Perry's fictional boyfriend in "Hot N Cold" changes his mind, it is a big deal in Boston, where a sponsorship patch would muck up the sanctity of the Celtics' uniform.
Whichever company becomes the first to sponsor the Celtics' jersey, it had better be the right choice, and they had better do it tastefully. If not, fan backlash against the team and the company could be swift and harsh.
With that in mind, here are 10 ideas for sponsorships that would probably be accepted by Celtics fans or at least make some sense.