Danica Patrick may be the queen of Super Bowl ads, but this February, the NASCAR driver will be appearing alongside one of the most famous women in advertising, supermodel Bar Refaeli.
Refaeli, 27, began shooting the ad on Friday, according to AdWeek.com.
Patrick and Refaeli will be paired up for just one of its two 30-second Super Bowl spots this year.
“The opportunity to be in a Super Bowl commercial is thrilling … and to partner with Go Daddy is something I just couldn’t resist,” Refaeli said in a statement. “I feel like the ‘Perfect Match’ commercial is a chance to be in an iconic Super Bowl spot that not only leaves people talking, but shows everyone what Go Daddy is really about.”
The ad is titled “Perfect Match,” although the plot has not been revealed. Go Daddy chief marketing officer Barb Rechterman told AdWeek.com that it will “make special Super Bowl magic” and “marries Go Daddy’s edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining.”
Refaeli posted some (somewhat boring) photos of her first day at the shoot, which can be seen below.