ESPN has made it clear that this year’s rallying cry for the United States during the 2014 FIFA World Cup will be “I Believe,” a call-and-response chant made famous by the American Outlaws, the U.S. men’s national team supporters group.
Now ESPN has released a second ad featuring the chant, this time with athletes and celebrities.
Boston Celtics point guard Rajon Rondo is in the ad alongside Pittsburgh Pirates outfielder Andrew McCutchen, Carolina Panthers quarterback Cam Newton, actor Jon Hamm, late-night host Jimmy Kimmel, rapper Ice Cube and many others.
The eclectic group symbolizes the diverse audience that will watch the World Cup. It’s a job well done by ESPN, which has to take some responsibility in the sport’s surge in popularity over the last few years.