A quick image search of Bill Belichick brings up picture after picture of the Patriots' coach wearing his signature hooded sweatshirt.
According to Reebok, however, Belichick's not the only one who digs the gray hoodie.
The Patriots sweatshirt has accounted for about 50 percent of all gray NFL sweatshirt sales, the Boston Globe's Mike Reiss reports.
According to the report, Belichick was not supposed to roam the sidelines while wearing the sweatshirt, because it was designed for players. While Reebok officials were initially upset by the move, the boost in sales quickly changed that.
Belichick's eye for sweatsuit fashion extended deeper this May, when he wore a Boston Patriots sweatshirt to practice. Spotted in print and TV, Reebok reportedly received requests for the sweatshirt, which was not yet in production.
“Unknowingly, and probably the last thing he cares about, he’s kind of been a fashion icon,’’ Reebok VP of merchandising Kenny Gamble told the Globe.
