The stadium, ballpark or arena that does not have some big corporation attached to its name is a rare and dying breed.
ESPN reports that New Meadowlands Stadium, home of the New York Jets and New York Giants, might soon join the extinction list. MetLife is in talks with both teams to purchase the naming rights to the recently-built stadium, which opened April 10, 2010.
"We're not commenting on rumors or speculation about this," MetLife spokesman Chris Breslin told the Associated Press.
MetLife already has its foot in the door, so to speak, because it pays $7 million annually to New Meadowlands Stadium in order to be one of the stadium's four main sponsors.
The deal for naming rights could be worth $17 million annually, according to Sports Business Daily.
With the New Meadowlands Stadium named the host of the 2014 Super Bowl, naming rights are an even more enticing prospect than they normally would be.
Super Bowl XLVIII would be the first ever played in the New York metropolitan area.