You’ve seen cold-activated cans, but now you can feast your eyes on cold-activated skis and snowboards.
This winter, Coors Light and K2 introduced the first-ever cold-activated skis and snowboards and strapped them to some of the best skiers and snowboarders in the world. Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy — also known as the Coors Light Six Pack — took them for a test run this winter.
Check them out in the video below.
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