American Athletic Conference, Formerly Big East, Releases New Logo (Photos)


The Big East officially transitions to the American Athletic Conference on July 1, but the league started its rebranding on Thursday by releasing logos for the newly named conference.

The AAC will have at least two logos, a large capital “A” and a more horizontal wordmark reading “THE AMERICAN.” The new conference hopes to go by that nickname to avoid confusion with the Atlantic Coast Conference, which goes by its initials, ACC, which are very similar to the AAC’s.

Check out the new logos below.

American Athletic Conference

The American

Photos via Facebook/American Athletic Conference

TMZ logo

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