NHL’s ‘Handshake’ Commercial Pays Homage to Stanley Cup Playoff Tradition (Video)

No league knows how to stir up emotions with its advertising quite like the NHL.

The latest in a long line of moving commercials was released Wednesday, hours before the puck dropped for Game 1 of the Stanley Cup Final, and depicts one of hockey’s oldest traditions: the postgame handshake.

Does it measure up to some of the iconic spots from years past? Judge for yourself in the video below.

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