Partnership Will Feature NESN’s Red Sox Broadcasters Wearing Joseph Abboud Suits During 2014 Season
March 28, 2014 – NESN, New England’s most watched sports network, has named Men’s Wearhouse the presenting sponsor of “Red Sox First Pitch” for the 2014 season. “Red Sox First Pitch” is the first of NESN’s two half-hour pre-game shows that precede every NESN televised Boston Red Sox game. As part of the partnership, NESN’s announcers, pre-game show host and analysts, will wear Joseph Abboud custom-made suits throughout the season. In addition to outfitting some of New England’s most popular announcers, Men’s Wearhouse and Joseph Abboud will receive branding on set and on air for 150 shows, commercial spots during “Red Sox First Pitch,” and promotional mentions during NESN’s Red Sox game coverage.
“NESN’s broadcasters wear top-notch attire and that will be very evident on-air thanks to Joseph Abboud and the Men’s Wearhouse team of experts,” said Joseph Maar, NESN’s Vice President of Programming & Production, Executive Producer. “We are very happy to partner with one of the largest and most respected specialty retailers of men’s apparel in the country, making our Red Sox broadcast team look better than ever.”
“I am very excited about our new partnership with NESN.” said Joseph Abboud, Chief Creative Director at Men’s Wearhouse. “With the All Star line-up of NESN on-air personalities wearing our suits I know this will be a championship season for all of us at Joseph Abboud and Men’s Wearhouse. On a personal note, bringing together two of my life’s great passions, the Boston Red Sox and the world of fashion, is a home run!”
NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. Celebrating 30 years in 2014, the network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 8th Most Valuable Sports Business Brand in the world. NESN.com, the network’s online sports news service, is the most visited regional sports network website in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in our communities (NESN.com/Connects). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).
About Men’s Wearhouse
Founded in 1973, Men’s Wearhouse is one of North America’s largest specialty retailers of men’s apparel with 1,124 stores. The Men’s Wearhouse, Moores and K&G stores carry a full selection of suits, sport coats, furnishings and accessories in exclusive and non-exclusive merchandise brands and Men’s Wearhouse and Tux stores carry a limited selection. Most K&G stores carry a full selection of women’s apparel. Tuxedo rentals are available in the Men’s Wearhouse, Moores and Men’s Wearhouse and Tux stores. Additionally, Men’s Wearhouse operates a global corporate apparel and workwear group consisting of Twin Hill in the United States and Dimensions, Alexandra and Yaffy in the United Kingdom. For additional information on Men’s Wearhouse, please visit the Company’s websites at http://www.menswearhouse.com, http://www.mooresclothing.com, http://www.kgstores.com, http://www.twinhill.com, http://www.dimensions.co.uk and http://www.alexandra.co.uk.
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