It’s that time of year.
People who live in hockey cities see billboards plastered with images of their favorite players telling them to buy tickets. The Tampa Bay Lightning decided to take a creative approach with two of their billboards on Interstate-275.
The two billboards are located directly in front of each other on opposite sides of the freeway. On the left side, forward Valtteri Filppula is taking a vicious slap shot with the slogan “Be The Thunder” emblazoned on the bottom right corner.
On the right side, we see the puck has shredded an advertising for a fictitious fitness company called “Flex Fitness 20.” The domain name of the website takes users to the Lightning “flex ticket plan” page.
While the billboards exude creativity, there is the low chance that the Lightning marketing department believe there’s a higher chance for drivers to log on to a fitness website with a ripped billboard than the Lightning’s ticket page.
We’ll just give them the benefit of the doubt and assume they were just trying to be creative.
Photo via Reddit
