State Farm’s “Discount Double Check” went from ad campaign to popular NFL celebration in just a few years. However, it’s also ending players’ seasons.
Stephen Tulloch of the Detroit Lions and Lamarr Houston of the Chicago Bears suffered ACL injuries after performing the celebration this year. State Farm doesn’t believe the “Discount Double Check” is a problem, though.
“It’s very unfortunate that these players injured themselves while celebrating, but it is our belief that the Discount Double Check is not inherently dangerous,” a spokeswoman for the insurance company told the Wall Street Journal. “In fact, it can be used to help you save money on insurance when performed correctly. We encourage all athletes to celebrate responsibly.”
Still, the Green Bay Packers must hope that Aaron Rodgers, who popularized the celebration in the State Farm ads, doesn’t suffer the same fate as NFC North rivals Tulloch and Houston.
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