Aaron Tru is not a smart person.

Back in March, Tru challenged UFC fighter Ronda Rousey to a fight, claiming he didn’t think she had enough strength to take down a man. Rousey flipped Tru over her back and accidentally broke his ribs in three seconds.

Obviously, the next logical thing for Tru to do was to ask heavyweight champion Fabricio Werdum to kick him, because that was going to go so much better than the last time he challenged a UFC fighter.

Nothing about this was smart, but as the phrase goes: “There’s no such thing as bad press.”

Even when that press makes you look like an idiot.