Danica Patrick’s fit and healthy lifestyle has landed her a new sponsor that will allow her to continue driving for Stewart-Haas Racing.
SHR announced a deal Tuesday with Nature’s Bakery to become the primary sponsor of Patrick’s No. 10 Chevrolet beginning next season. The Nevada-based food brand replaces Patrick’s longtime sponsor, GoDaddy.
Nature’s Bakery will place its signature tagline, “Energy for Life’s Great Journeys,” on Patrick’s car for 28 of the 38 Sprint Cup events.
“Our brands align so perfectly, it’s amazing,” Patrick said.
Company founder Dave Marson said Patrick, one of the most recognizable athletes in the world with successful crossover between sports and entertainment, fits the Nature’s Bakery brand.
“All you need to say is ‘Danica’ and people know exactly who you’re talking about,” Marson added. “She has immersed herself and succeeded in a very intense sport and been recognized for her efforts.”
Patrick said representing Nature’s Bakery, a company new to NASCAR, is “a great deal of responsibility.”
“They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver,” she said. “I have ambitious goals, too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport, and I’m looking to continue my professional journey with a brand as determined as I am.”
Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson. Its deal with Patrick means no more neon green paint for her No. 10.
“I feel like that’s a really good color for me, it’s going to be really good for my complexion,” Patrick said of her new blue-and-white Chevrolet.
Thumbnail photo via Twitter/@MRNRadio