The NHL and Disney Channel might not seem like the likeliest of pairs, but on Tuesday the two sides announced that they will be teaming up next season to try to appeal to the league's younger fans.
Beginning in October, the NHL will start selling merchandise that includes characters from the popular Disney Channel show Phineas and Ferb, according to the Variety. Clips from the show will be shown during games as well.
"The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand," said Jim Haskins, the NHL's vice president of consumer products. "The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel."
Phineas and Ferb, which won a 2010 Emmy for Outstanding Writing in Animation, is a comedy about two stepbrothers and their crazy, daily adventures during summer vacation.