In an effort to include its Nation of supporters, the Red Sox organization is starting an initiative to get fans more involved with the 100th anniversary of Fenway Park.
The "Tell Your Tale" initiative will give fans the opportunity to talk about their favorite memory of the team.
The Red Sox production team will be seeking fans to interview about their favorite moments two hours before each home game on Yawkey Way and during the game in the Big Concourse (second inning), Cumberland Farms Terrace (third inning), Coca-Cola Deck (fourth inning), and Steiner Deck (fifth inning).
"In addition to introducing new concessions, we are also making an effort to engage our fans by introducing new ways for them to share their ideas and stories about Fenway Park as we approach its 100th anniversary in 2012," said Red Sox executive vice president/COO Sam Kennedy.
Additionally, the team will be holding focus groups with Red Sox executives and fans, and will continue to interact with fans through Twitter, including live Q&As with players.