Fans of subtlety might not appreciate this year’s Bud Light Super Bowl XLVIII commercial.
Bud Light pulled out all the stops for its Super Bowl spot this year, managing to include multiple celebrities, a chart-topping band, a llama and an old favorite: twins.
An Average Joe — a random bar patron named Ian Rappaport — gets roped into a series of crazy events after a girl hands him a Bud Light and asks if he is “up for whatever.” Like anything relevant in today’s culture, the beer powerhouse is promoting the new hashtag #UpForWhatever in partnership with its new slogan: “The Perfect Beer for Whatever Happens.”
Ian goes on a whirlwind ride that begins with limo service like something out of a 90s rap music video. He is fitted for a nice new jacket by actress Minka Kelly, greeted in an elevator by Don Cheadle and a llama (named Lilly), graced by a slew of twin girls and challenged to ping-pong by the terminator himself, Arnold Schwarzenegger. Ian’s night ends as most parties do, rocking out on stage with chart-topping band OneRepublic.
Anheuser-Busch released its Budweiser Super Bowl ad, called “Puppy Love,” on Wednesday, and it already has more than 23 million views on YouTube. In a nutshell, if Budweiser is a man on a farm with his horse, Bud Light is his younger brother out on the town with his friends.
Bud Light’s ad will be the first Super Bowl commercial to air Sunday.