The Boston Red Sox on Monday introduced dynamic pricing for seats and standing room tickets atop the Green Monster at Fenway Park for the 2014 regular season.
Prices for Green Monster tickets this season will be set by the market in real time. Green Monster tickets for April and May games will go on sale Tuesday, March 18, at noon and can be purchased at RedSox.com/greenmonster.
Green Monster tickets will increase or decrease in price throughout the season based on demand and market factors, such as the date of games, opponents and weather conditions. Demand-based analysis will be provided by two companies, Qcue and tixtrack.
“This pricing model for Green Monster tickets is similar to how airlines and other industries — including several other major league teams — price their tickets,” Red Sox EVP/COO Sam Kennedy said, according to a press release. “Unlike the variable pricing structure adopted in other parts of the ballpark, where prices vary by game but are set in advance for the season, dynamic pricing can and will change based on market conditions.”
Dynamic pricing has been adopted in some form by approximately 80 percent of Major League Baseball teams.