They say you can’t judge a book by its cover, and that’s definitely true for Tom Brady’s “The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance.”
The New England Patriots quarterback’s legions of worshipers now can see the cover for his upcoming book, although there’s not much to judge. Title and TB12 logo aside, the cover really looks like a run-of-the mill issue of Men’s Health Magazine.
Check it out below:
Admit it: you’re hooked.
People often mock Brady’s talk of avocado ice cream, tomato-less diets and pliability exercises, but the numbers don’t lie. Since pre-order sales opened, the book has been among Amazon’s best-sellers.
“The TB12 Method” drops Sept. 19, and costs $29.99 for the hardcover edition and $14.99 for Kindle.
Thumbnail photo via Geoff Burke/USA TODAY Sports Images