Fenway Sports Group announced on Monday that it has entered into a strategic partnership with Athletes’ Performance to become its exclusive sponsorship sales agency.
The recognized leader in the training of elite athletes, Athletes’ Performance offers the highest level of training, nutrition, and performance physical therapy in the world. Athletes' Performance trains the top champions in sports, including nine first round draft picks in the 2009 NFL Draft and eight of this year’s Major League Baseball All Stars.
Fenway Sports Group will work with Athletes’ Performance to maximize its existing portfolio of sponsorship assets and cultivate and secure new corporate partnerships that leverage all of Athletes’ Performance brand platforms.
“We’re thrilled to partner with Athletes’ Performance,” said Fenway Sports Group president Sam Kennedy. “They are the clear industry leader and their impressive client roster includes some of the world’s most talented and successful athletes. We’re excited to speak with prospective corporate partners about how they can work with Athletes’ Performance to help build their brand while gaining mindshare within a highly coveted market segment.”
Fenway Sports Group will be tasked with selling integrated corporate marketing partnerships and leveraging their extensive network of clients to introduce the High Performance Workplace Program, an integrated solution to corporate wellness that can help companies improve performance, reduced healthcare costs, and improve the overall health of their employees.
“We couldn’t be happier to work with Fenway Sports Group to help grow our corporate partner base,” said Athletes’ Performance CEO Bill Allard. “FSG is a proven leader in the sports marketing industry, and their list of corporate contacts is unparalleled. We’re confident that their sports marketing experience, knowledge and strategic thinking will be a major asset for us.”
