The New York Yankees are one of the most profitable franchises in all of sports, so it’s no wonder that their captain was voted baseball’s most marketable player.
Five-time World Series champion Derek Jeter ranked No. 1 in a survey of MLB’s most marketable players conducted by SportsBusiness Daily.
Jeter received 80 percent of the first-place votes and appeared on 47-of-49 of the ballots.
The Cardinals’ Albert Pujols came in second, appearing on 39-of-49 ballots with two first-place votes, and Minnesota’s Joe Mauer ranked third.
The only name on the list for the Red Sox was Dustin Pedroia, tied at tenth with Angels center fielder Torii Hunter.
The Nationals’ Stephen Strasburg, after only six weeks in the major leagues, came in at No. 4 with three first-place votes, the second most on the list.
The survey was distributed to sports business and marketing executives as well as members of the media, and asked them to list the top five most marketable players in MLB. For every player named, points were awarded on a five-point scale, with a player earning five points for a first-place vote, four points for a second-place vote, and so on.
Below are the 2010 top 10 most marketable MLB players.
1. Derek Jeter, SS, Yankees
2. Albert Pujols, 1B, Cardinals
3. Joe Mauer, C, Twins
4. Stephen Strasburg, P, Nationals
5. Ryan Howard, 1B, Phillies
6. Evan Longoria, 3B, Rays
7. Tim Lincecum, P, Giants
8. David Wright, 3B, Mets
9. Alex Rodriguez, 3B, Yankees
10. Dustin Pedroia, 2B, Red Sox
10. Torii Hunter, CF, Angels