Report: Liverpool Actively Seeking Stadium Naming Rights Deal, But Anfield’s Name Will Not Change

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Liverpool may be at somewhat of an impasse as to whether the club should increase stadium revenue by redeveloping Anfield or by moving to a new ground. But they are looking for ways to increase profits.

According to the Telegraph, newly appointed managing director Ian Ayre has revealed that the club is actively looking to sell stadium naming rights if the team moves to a new stadium. However, the team stresses that Anfield, its current home, will not be not be renamed if the team stays put.

Arsenal has made £100 million over 15 years by selling both stadium and shirt sponsorship rights to the airline Emirates. While a stadium-only deal likely would be less lucrative for Liverpool, it still would surely help.

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