Fans of Bill Simmons know that his new ESPN site, set to launch in June, will have a self-touted "murderer's row" of writers.

Now, it has a name as well.

Simmons' new website, consisting  of sports and pop culture, will be called, according to ESPN, and feature some of the web's best sports writers and editors.

The editing team consists of Chuck Klosterman, a feature writer for ESPN, Esquire, and the New York Times, Malcolm Gladwell, who wrote the best-seller The Tipping Point, and Dave Eggers, a Pulitzer Prize finalist for A Heartbreaking Work of Staggering Genius.

Among the team of writers are Michael Weinreb of ESPN, Katie Baker of the New York Times and Deadspin, Molly Lambert of The Recording, Chris Ryan, a soccer writer, Robert Mays III of the Boston Globe, Bill Barnwell of Football Outsiders and Patrice Evans, who created the Assimilated Negro blog.

Simmons said the site will focus on quality of content rather than quantity, saying that "We will not throw up 100 posts every day. We've figured out a way to highlight the best things we publish and make it easier for people who might not have a chance to visit the site more than three or four times a week to find everything they want."

Simmons currently writes for Page 2 on in addition to his extremely popular podcast, The B.S. Report