WEEI listeners will now be instructed to "turn that dial."
As long as its to the station's FM channel, 93.7.
On Thursday's Dennis and Callahan Show, WEEI announced it would expand to 93.7 FM and begin simulcasting on Monday, Sept. 12.
"This is an extremely exciting day for our brand, our clients, and most importantly our listeners. It has always been our goal to deliver the most compelling and entertaining brand of sports talk to Boston, and I’m thrilled that we can now present that brand in crystal clear FM," said WEEI VP of programming Jason Wolfe. "20 years ago, WEEI was a single radio station. Today, WEEI broadcasts across the largest regional radio network in New England, with the most complete lineup of content in sports radio today. Plus Red Sox radio on FM! Boston sports fans will love listening to Red Sox play-by-play in crystal clear FM as they drive toward another playoff run."
