PlayStation brings its meaning of life in a new commercial titled "We Are Players," and the message that the video-game console is one that Boston sports fans will certainly appreciate.
PlayStation is set to release the commercial in which a recently discovered caveman explains, in a way, the evolution of competition. In short, life is all about winning.
"Ours is a competitive race," the surprisingly wise caveman explains.
Well, all right.
While pondering the irony of an entire video-game commercial centered around winning and competition (and evolution even), check out the video below.