So James decided to take matters into his own hands and let people know that there are less expensive options out there — with his idea of less expensive showing that maybe he just needs to lie low if he doesn't want people attacking him for hawking his high-priced kicks.
"We have a wide range of shoes that range from $300 all the way down to $160, $180," he told the Florida Sun-Sentinel.
James said he was not pleased that people fixated so much on the $300 price initially, "because the facts weren't correct," noting that the shoes — which are made with added technology and software — come in a wide variety.
What James seemed to not understand is that selling any type of shoe for that amount of money will get people worked up, as many people reserve that kind of cash for things like rent or food.
James looks like he's trying to make good on this one, but maybe he should just wait until the shoes come out and let the enthusiasts do the talking for him.
Photo via Flickr/lebronapp