Uber is looking for ways to rehab its image, and Jimmy Kimmel might have the perfect idea.
In response to President Donald Trump’s controversial travel ban, the New York Taxi Workers Alliance — which said its drivers are predominantly Muslim — halted pickups at John F. Kennedy International Airport in New York for one hour on Saturday. During that time, Uber both continued giving rides to JFK and reduced its pricing, prompting outrage from many and causing #DeleteUber to trend on Twitter, according to Automotive News.
The company is trying to make amends for the perceived lack of solidarity by denouncing Trump’s executive order, as well as setting up a $3 million fund to provide legal services to immigrant drivers. But Kimmel on Monday offered a humorous and unconventional approach for Uber to consider.
It’s worth noting that Lyft, Uber’s chief rival, also continued providing rides to JFK during the strike, though it didn’t announce it on Twitter. Also, Lyft announced it’s donating $1 million to the American Civil Liberties Union, which on Saturday filed a lawsuit that temporarily blocked part of Trump’s order.
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Thumbnail photo via YouTube/Jimmy Kimmel Live
