The Indianapolis Colts were embarrassed 45-7 in the AFC Championship Game, and one Indiana brewing company is trying to get revenge — on the bottom of beer cans.

The Sun King Brewing Co. in Indianapolis is taking shots at Tom Brady and the Patriots by writing “Tom Brady sux” on the bottom of beer cans, along with the expiration date.

Indianapolis Star writer Zak Keefer pointed out the hidden jab Monday on Twitter.

[tweet https://twitter.com/zkeefer/status/630826124554186752 align=’center’]

Pretty clever, we suppose. Of course, it still does nothing to erase the fact the Colts haven’t beat the Patriots in this decade, being outscored by an average of three touchdowns in those games. In fact, under Andrew Luck, the Colts have been outscored by the Patriots by an average of 29 points in four games.

But as the old saying goes, if you can’t beat them, put angry messages on the bottoms of beer cans.

H/t to Larry Brown Sports