Nintendo Showcases Switch, ‘Zelda’ In Company’s First Super Bowl TV Ad

Shortly after ending the life of one console, Nintendo made it clear it’s focusing solely on the launch of its next one.

A Nintendo representative told IGN on Tuesday that “Wii U production has ended globally,” marking a bitter end for a system that launched in 2013. But Nintendo turned the page Wednesday, announcing the company will run its first Super Bowl commercial, featuring the forthcoming Switch and various games, such as “The Legend of Zelda: Breath of the Wild,” and “Arms.”

The 30-second spot will run Sunday during the fourth quarter of Super Bowl LI, but Nintendo released an extended cut along with Wednesday’s announcement.

Nintendo believes the new console, scheduled to launch March 3, will change the way people play games, thanks to its blend of home and portable gaming. The company, too, says it’s changing.

“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” Nicolas Chavez, Nintendo of America’s vice president of marketing, said in the release. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”

It’s worth noting that although Nintendo is ceasing production of the system, “The Legend of Zelda: Breath of the Wild” still will release for the Wii U March 3, making it the final first-party game made for the console, according to IGN.

For more information on Nintendo Switch, click here to see what has us most — and least — excited about Nintendo’s new system.

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