The New England Revolution are rebranding ahead of the 2022 Major League Soccer season.
New England has kept its “crayon flag” logo since the club’s inception in 1996, but it’ll be retired after the 2021 season. The Revolution are sticking with the same name, however, so they’ll feel different while also maintaining a large part of their original identity.
Here’s the new logo:
The new logo, which has been several years in the making, features an “R,” in a style reminiscent of the Revolutionary War era. And a red strikethrough of the “R” reflects the defiant and patriotic spirit of the American Revolution, per a press release issued Thursday by the Revs.
“We are proud of our history as a founding member club of Major League Soccer, and after more than 25 years, we felt an evolution of our brand identity was an important step to continue our club’s upward trajectory and better reflect our growth and ambitions as an organization,” Revolution president Brian Bilello said in the release. “We began this process several years ago with an open mind as we sought out the voices of our fans and supporters to guide us in this process.”
The Revolution sit atop the MLS standings with one regular-season game remaining in 2021. So, New England could retire its current look with a bang before moving on after the calendar flips.