Fenway Sports Group has entered into a partnership with the English Premier League's Fulham Football Club to become its North American agency. Fulham, founded in 1879, is the oldest professional football team in London (though for most folks who are familiar with FSG, Fulham is the oldest soccer team).
FSG will set out to secure commercial partnerships for Fulham, beginning with a new sponsor for the team's jerseys. The group will also dedicate itself to raising revenue to enhance and improve its historic stadium, Craven Cottage. That's an endeavor that is known well in Boston.
"We saw a lot of similarities between Craven Cottage and Fenway Park when reviewing this opportunity and are excited to work with one of the top football clubs in London,” FSG president Sam Kennedy said in a release. “Fulham and the English Premier League are leading sports brands, and we are eager to speak with potential corporate partners about how they can achieve their global marketing objectives by partnering with Fulham.”
FSG said that it plans to collaborate the Red Sox' experience with Fenway Park with Fulham's at Craven Cottage to enhance the fan experience and maximize revenue.
Fulham has played at Craven Cottage since 1896.